Auction marketing is the process by which prospective bidders are notified of upcoming auctions. Auction marketing is important to the success of an auction, because an auction thrives on competitive bidding. This means that not only will marketing have to be compelling enough to draw in bidders, but it will also have to be distributed properly, so you attract a pool of buyers likely to be interested in what is being offered. Success and failure in this area can have a lot to do with the auction’s outcome.